To find out all the amazing things Microsoft Office 365 can do for a company, you have to dig. And dig. And dig. And if you are diligent enough, you’ll be rewarded with some amazing stories — of rescue helicopter companies and ballet organizations and preschools and airlines — all supercharging their business with Office 365. But our audience of IT leaders at enterprise companies don’t have time to dig. They barely have time to eat. So we "hijacked" a simple banner buy on the sites they already frequented as a vehicle to distribute our most compelling stories. And we built them as interactive video content that could be accessed fully and completely across any mobile device. Literally putting our stories in the hands of our target, wherever, whenever.